About Us

Orange Camel is a Belarusian fashion brand of children’s clothing and at the same time - a brand of kids fashion retail.
Key features of the Orange Camel brand are reflected in several aspects.
Design: modern European trends altered and amended according to Eastern cultural tradition and inclination to bright, fresh, eye-catching details and colour schemes.
Quality and Durability: our clothing is specially designed for children, our most loved, delicate, and vulnerable members of the society, and this is the reason why quality and comfort are key directions of our team efforts.  
•    Materials: choice of fabrics containing maximum natural components, permissible in each specific type of clothing.
•    Clothing design: attention is mostly focused on comfort and durability while continuous wear.
Price: competitive production costs, allowing presentation of clothing in retail stores by following segments: “upper medium”, “medium”, “medium economy”. Thereby, markup provides payback period of correspondent retail projects max from 1 to 1,8 years.
Way of promotion: Retail shops under the Orange Camel brand. Shop format is flexible allowing both – street-retail and built-in format at modern trading and trading-entertaining malls. The idea behind the shop is a focus on the goods based on up-to-date design and merchandising approach.
At present our company develops a chain of retail shops in Belarus, enlarges wholesale offices in Russia and Ukraine, uses special retail franchise programme operating in Kazakhstan. We are searching for new partners all over the world to expand the presence of Orange Camel brand in different countries.

Complete brand presentation you can find here.